Gyaru or gal, the
English translation for the word, fashion is an interesting type of
subculture. First and foremost it’s not
cosplay, getting dressed up in costume or fashion for fun. And secondly, anyone
can be Gyaru. It’s not limited to just Asians, or skinny girls. It can be big
or small, short or tall. But it does get expensive with everything you need to do.
Clothing, hair, shoes, accessories, nails, etc… You’ve got to take care of it
on a regular basis. No one wakes up perfect looking. A shop girl interviewed by
Universal Doll, a gyaru blog, spent 5 hours that morning getting ready which
means she possibly got up at 4 in the morning to get ready.
Now up keep is a
harder than it seems. Most people would think getting their hair done would be
a trim. No, for gyaru girls hair must be done to a tee and is often bleached.
Their hair is done every month for about 6000 yen to 16000 yen. Now that may
not sound like a lot and honestly it wasn’t back when the economy was kicking.
Then is might have cost 30 to 100 dollars. Now it’ll be about 70 to 200 dollars
just for a haircut and dye. Nails are a different story. Most think that
getting their nails done is just paint and maybe a bit of art. But to a gyaru
gal it’s a whole lot more. It’s all about the art. All gals need the art for
their nails, from sweet treats, such as lollipops and tiny cupcakes being glued
on, to giant crystals in intricate patterns. But all of that gets really
expensive so what do gals do? Coupons and lots of them, from magazines to
websites, girls need them to keep up with all their needs for the sake of
fashion. (Source 2). But even so, a gal grows up eventually and moves on to
college. But she doesn’t have to get out of gyaru just because she’s older. She
can attend Blea, a college and a high school that is supposedly called a gal
school (Source 2). There they can learn
gal trades for future jobs such as nail art, hair styling, and even decoden.
Decoden is the art of applying jewels, cabochons, and other items to different
items. Some of the more popular items to deco are phone cases, jewelry boxes,
and even nails. But even so all gals have one common goal; to become a shop
girl. It’s most gyarus dream to be in apparel (Source 2).
But like all great
subcultures, there are subtypes with in. One of a gyaru subtypes is called Hime
Gyaru or Princess Gal. Hime means princess when translated from Japanese to
English and that’s what the style tries to portray (Source 3). They’re
influenced by the Rococo era of France European of royalty (Source 1). Another
type, which would describe many high school girls, would be Kogyaru which is a
girl who dresses gyaru even during school by wearing her skirt shorter, having
dyed hair, and super loose socks. But people think that gyaru that is just for
girls is wrong. Gyaruo is the male counterpart for the girls (Source 3).
But there are
other fashions in line; Such as Lolita, which appeared around the 1980s (Source
6). Using influences from the Victorian of England and the Rococo era of France
Now like in Gyaru,
there are subtypes. The first type to emerge was Gothic Lolita, which was
created by Mana of Malice Mizer, a J-pop band. It references Western Goth
fashion and also gives off the aura of the Victorian Goth (Source 8). My
personal favorite is Sweet Lolita which is the most over the top of all the Lolita
types (Source 6). But in contrast it’s also the most childlike with its pastel
colors, bows, lace, and many frills (Source 6). Hime Lolita is a lot like Hime
Gyaru but it incorporates all the elements of Lolita into it instead. Shiro and
Kuro Lolitas are can be of any style as long as the shiro is an all white
outfit and kuro is an all black one. Classic Lolita is more demure of all the
styles, looking like a dress from a church or garden party with all the floral
prints (Source 6). But while most dresses in the Lolita world have a cupcake
shaped skirt, classic dresses have a more a-line shape to them. Sailor Lolita
is inspired by the sailor style uniforms that many Japanese students wear
(Source 6). Wa Lolita is influenced by the kimono, giving off the traditional
Japanese feel (Source 6). A more difficult style to pull of is punk Lolita,
incorporating all the elements of Eastern punk and Lolita (Source 6). There’s
also the Guro or Grotesque Lolita and that sounds like the name, disgusting but
still cute (source 6). And the newest style to appear on the Lolita scene is
Pirate Lolita and yes….it’s exactly what you think it is. Take the poufy skirt
and blouse and just put a historical and fantasy pirate outfits. If you think
that Lolita is only for girls, well that’s also wrong. There’s a style that
copies the younger boys like knickers and caps, calling this trend Ouji or
Boystyle (source 6). Just remember that Lolita is not cosplay, costume play, or
a costume in general!
Many lolitas can’t
stand not having Lolita in their life. It’s not desperation; it’s just a love
of the fashion. Sooner or later, it becomes their life and they become a
lifestyle Lolita. And yes, just because you have a love for the fashion doesn’t
mean you don’t have a life. Mostly you try to emulate the fashions’ beginnings
in the Victorian and Rococo era with tea parties (Source 9) and other lovely
crafts, such as embroidery. And as many lolitas live like this everyday, most
choose to wear Lolita everyday. As mentioned before Lolita is an expensive
hobby and to afford clothing that often is crazy. But one of the things to have
is a strong petticoat that will stick with you through thick and thin (Source
9). Most lifestyle lolitas actually have blogs, talking about how they live
their lives, making them beautiful everyday.
Now we move on to
Fairy Kei, a style in my opinion that looks like Claries and Hello Kitty had a
baby and that baby just threw up. It’s a mess of rainbows and girliness
combined with an 80’s pop (Source 10). Sebastian Masudea, who opened the fairy
kei stores of 6% Doki Doki and Nile Perch, is said to have ushered the style in
(Source 10). Many of the clothing are from the American 80’s era of crazy
colors and classic characters such as Barbie, Popples, and even My Little Pony
(Source 11).
Visual Kei is our
final fashion that we will cover. Now the “visual” aspects of things come from
the emphasis on the appearance of the performer (Source 13). Many Japanese Rock
bands or J-Rock bands have a lot of visual kei aspects such as wild costumes,
weird and strange decorations, dyeing their hair, and even wearing makeup (yes
even the guys) (Source 13).
So in conclusion, there are many subcultures of America
you realize that there are more than what
you already have. So instead of wearing Emo or Goth, try
Fairy Kei or Gothic
Lolita. Now you’re not limited to just these fashions. There are tons of other
subcultures
that you can enjoy and love the life.
Ok...Blogspot messed up my spacing -__- Ru'.
